Free influencer rate calculator: what to charge brands (Kenya, Nigeria, South Africa, Ghana)

Extras you charge for, on top of the base price

Brand may repost on its own pages (30 days) +20%Short-term reuse is usually +20 to 50%
Use in paid ads (30 days) +30%Usually 15 to 50% of the base rate per month
Use in paid ads (90 days) +60%Usually 15 to 50% of the base rate per month
Unlimited usage, forever +150%Perpetual rights are usually +100 to 300%
Ads run from my account (whitelisting) +30%Usually +20 to 50%
No competitor work for 30 days +20%Usually +10 to 25%
No competitor work for 6 months +100%Usually +50 to 150%
Rush delivery (under 72 hours) +30%Usually +10 to 50%
Raw footage handed over +25%Our estimate: no published norm

What should you charge brands?